Pinterest Analytic Tools

After crazy weeks of working on projects for the Holiday Gift or company party, I was finally able to catch my breath and pull some things off of the back burner where they’ve been simmering since this fall. Luckily, social content just fell in my lap and there wasn’t a need for me to get creative and try to find things going on, which left me plenty of time for other projects.

The Holiday Recipe board on Pinterest really took off since its start in December and our followers only continue to increase (spammers and all), so it’s about time we find a way to start monitoring what’s happening on that platform. I researched seven free Pinterest analytic tools and two that offered trial options but then became rather spendy. Each tool had its pros and cons, but I broke it down more so to what you hoped to learn from these tools. Here is what I found:

  • If you’re looking to see who is interacting with you, then Curalate is your answer.

  • If you want to see which of your boards / pins are popular, then Reachli.

  • If you want to know what pins / categories other than your own are trending, then Repinly it is.

  • If you want to learn about your competitors or influencers, then PinLeague or Hello Insights.

  • If you want to know which pins are driving the most traffic to your website, then Hello Insights.

– Dani