What is it That You do?

by Darby Fike

“What do you do?”

This is a question you’ll likely be asked when you meet someone new.


And this has been my response for the summer:

“I’m a social media intern at a technology firm.”

Without fail, “what is that?” is question that always follows.

It’s a good question though. I’ve spent four years getting my bachelor’s degree in advertising and photojournalism, with a minor in graphic communications. But to many people, that’s just a long title. Not many people can tell you what I do or what I want to do.


For those who don’t know me, what I do is social media. My name is Darby and I can be described as a roughly 5’ 6’’ lover of the outdoors, who is known for almost always having my toenails painted a shade of pink. Recently, I graduated from MSUM and now I’m trying to find my fit in this world, which is how I ended up as a Sundog summer intern.

My day consists of contacting a lot of people, preparing social media posts, and taking photos. But it’s so much more than that. I take to social media to communicate and connect with people.


Social media has become a main form of communication for most people. According to www.statista.com, over 80 percent of US residents are active on at least one social media platform. Plus, there are over 2.5 billion people worldwide that are active on at least one social media platform.


The way social media is set up makes it easy to connect and interact with a majority of people all over the world. It lets you have interactions that you wouldn’t be able to have otherwise. It allows friends to connect with friends, people to connect with employers and brands to connect with their consumers across the globe. It’s a creative and entertaining way to connect and a competitive space for attention.


Social media is ever changing. New platforms are released along with new updates. It’s an industry that keeps me on my toes. And this is why I chose communications. I love communicating with elegance. Being able to mix design with storytelling to let others hear and read what I have to say. This is why I got into social media; it allows you a glimpse into someone’s else’s life.


It has become my job to show people that out of the unlimited things they see online, my message is also worthwhile. I have to be relatable, knowledgeable and easily accessible, along with being able to analyze the data, see what performed well, and create a new strategy for the next month.


I’m constantly learning, but isn’t that what it’s all about? I’m at a place where I’m being stretched, pushed and able to better myself. But one thing I’ve learned is that it’s not just what you do, it’s why you do it.  Why do I do what I do? Because I am passionate about it.  Passionate about connection and community, about creativity and resourcefulness, and about storytelling through pictures.


So when you get asked what you do, take the time to explain. Express what you’re passionate about. Share why you do what you do and be a teller of stories.

Until next time,

      Intern Darby